Digital Marketing with GenAI Advanced Program
Advanced Digital Marketing with GenAI program covering SEO, performance marketing, analytics, automation, and real-world campaign execution.
The Digital Marketing with GenAI Advanced Program by NIIT is a future-ready program with placement assistance that equips learners with SEO, social media, analytics, and AI-powered campaign skills through hands-on projects, preparing them to become industry-ready digital marketing professionals. This program is accredited by the National Council for Vocational Education and Training (NCVET), with industry certification awarded by the Confederation of Indian Industry (CII). Students can earn Academic Bank of Credits (ABC), gaining nationally recognized credentials that provide flexibility, and open pathways for seamless career progression across institutions and programs.
Digital Marketing Freelancer – Lead Generating Brand
Build a professional digital presence for a freelance marketer, create a conversion-focused website, optimise service pages for search, and design a lead generation funnel with landing pages, email nurture, and paid campaigns to attract premium clients.
Creator Collaboration Agency – Attract Creators and Brands
Develop a digital growth strategy for a creator collaboration agency by building an online presence, defining value propositions for creators and brands, and designing campaigns to drive creator sign-ups and brand partnerships.
D2C Audio Brand – Launching In- Ear Monitors (IEMs)
Plan and execute a digital launch strategy for a D2C audio brand entering the Indian market, focusing on awareness, trust, and conversions through website content, SEO, social storytelling, and paid campaigns.
Launch Strategy for a Modern Skincare Brand
Build a trust-driven digital presence for a D2C skincare brand using educational content, influencer marketing, SEO, and Amazon listing optimisation to drive discovery more info and first-time purchases.
Yoga Studio Growth & Membership Campaign
Design and execute a local digital marketing strategy to increase trials and memberships for a neighbourhood yoga studio using search, social media, content, and compelling offers.
Pitch and Execute Your Own Digital Marketing Idea
Propose a mentor-approved digital marketing idea and execute an end-to-end strategy covering website creation, SEO, social media, paid ads, analytics, and optimisation to deliver a portfolio-ready project.
Gain proficiency in Digital Marketing essentials, encompassing SEO, website building, Customer Relationship Management (CRM), and email strategies.
Excel in Social Media Management and Online Reputation Management (ORM) by skillfully creating content and leveraging Influencer Marketing to enhance brand presence.
Advance in Social Media Marketing by developing, managing, and optimizing Paid Social campaigns (including Meta and LinkedIn Ads) for maximum brand visibility.
Master Search Engine Marketing (SEM) and the Amazon Ecosystem by utilizing Google Ads and PPC tactics to drive targeted traffic. https://www.niit.com/india/course/digital-marketing-program
Optimize campaigns through robust Marketing Analytics & Reporting and Conversion Rate Optimization (CRO) to make informed decisions for strategy enhancement.
Utilize Generative AI tools effectively to enhance digital marketing strategies and implementation.
https://www.niit.com/india/course/digital-marketing-program
Industry-Recognized Certification
Earn a trusted NIIT professional certificate and further strengthen your credentials with an additional paid industry certification. Refer FAQ.
Industry Certification by CII
Industry-recognized skills validated by Confederation of Indian Industry.
The Academic Bank of Credits (ABC)
Earn transferable academic credits for recognition, flexibility, and career growth.
Career Value with NCVET Accredited Program
Nationally recognized credentials enhancing employability and career growth.
Placement Assistance
Dedicated placement support with industry connections and recruiter interactions.
Up to 3 placement opportunities within 120 days of joining the Placement Bank
Career guidance with personalized counseling and mock interview preparation
Resume building & LinkedIn profile optimization
Client briefings with Git profile development and industry connect sessions
Alumni connect sessions for networking
Data-Driven Learning, Delivered with Quality
Experience a data-driven learning ecosystem with measurable progress.
Structured Learning Roadmap
Clear learning pathways delivered through our LMS with defined milestones and module progression.
Learner Connect Sessions
Regular live mentor interactions to resolve doubts, reinforce concepts, and maintain engagement.
AI Assisted Faculty Quality Monitoring
AI-assisted faculty performance analysis ensures consistent teaching quality and delivery excellence.
Program Performance Report
Track attendance, assignments, assessments, quizzes, and overall performance with structured progress tracking.